You are able to view the progress and performance statistics for a specific campaign once it is live and running.
- On the left navigation, click Campaign > Campaign Builder.
- Click on the name of the campaign.
- Click HERE to learn how to create a new campaign.
- Under the name of the campaign, click the Overview tab.
Performance
- Open Rate – The percentage of unique opens divided by emails delivered.
- CTR (Click-Through-Rate) – The percentage of nique clicks divided by emails delivered.
- CTOR (Click-To-Open-Rate) – The percentage of unique clicks divided by emails opened.
- Bounce Rate – Percentage of emails that did not make it to the user's inbox.
- Delivered – Amount of emails delivered.
- Opens – Total opens.
- Clicks – Total clicks.
- Unsubscribes – All users that have unsubscribed from emails.
Engagement
- Audience – Potential VS reached audience members that were recipients of the campaign.
- Senders – Potential senders when campaign started VS active senders that have not opted out.
Content
- Emails – All emails associated with campaigns plus specific performance metrics.
