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Campaign Builder Performance Metrics

You are able to view the progress and performance statistics for a specific campaign once it is live and running. 

  1. On the left navigation, click Campaign > Campaign Builder.
  2. Click on the name of the campaign.
    • Click HERE to learn how to create a new campaign.
  3. Under the name of the campaign, click the Overview tab.


  • Open Rate – The percentage of unique opens divided by emails delivered. 
  • CTR (Click-Through-Rate) – The percentage of nique clicks divided by emails delivered. 
  • CTOR (Click-To-Open-Rate) –  The percentage of unique clicks divided by emails opened.
  • Bounce Rate – Percentage of emails that did not make it to the user's inbox.
  • Delivered – Amount of emails delivered.
  • Opens – Total opens.
  • Clicks – Total clicks.
  • Unsubscribes – All users that have unsubscribed from emails.


  • Audience – Potential VS reached audience members that were recipients of the campaign.
  • Senders – Potential senders when campaign started VS active senders that have not opted out.


  • Emails – All emails associated with campaigns plus specific performance metrics.

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